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What do you think of our new End the Awkward campaign?
By now, you may have seen the latest incarnation of our End
the Awkward campaign, which kicked off last Friday with the premiere of our TV advert during Channel
4’s ‘The Last Leg’. This advert is set to run on the nation’s TV screens for a
fortnight, across Channel 4, ITV and Channel 5, and will be accompanied by a
series of short films which will be published each week by popular Facebook page
There will also be a series of tips and advice films and content on how to End the Awkward on our website, released over the coming six weeks.
The campaign uses humour to challenge the awkwardness that an estimated two thirds of Brits experience when encountering disability, suggesting that the best course of action is to H.I.D.E. That is:
Don’t panic, and,
End the awkward.
As a valued member of the Scope digital community, we’d be interested to know what you think of our latest campaign. Do you think that using humour in this way is an effective way of challenging awkwardness? Have you experienced much of this awkwardness first hand? Let us know what you think in the comments below. And if you’d like to support the campaign, do share it via social media.